MarCom Tech: The Dawn of a Technology-Centric World

61% of consumers believe that the way a brand responds during a crisis is a large factor as to if they will continue supporting it after the crisis.

The rapid shifts in various aspects of what used to be a predictable and familiar market have forced brands to adapt quickly and continuously prepare for the uncertain.

Businesses are re-evaluating and looking towards technology to innovate how they strategise, create, buy, activate and maintain their campaigns, in addition to utilising data analytics to evaluate and boost performance. 

Star Media Group‘s #digitalXdata 2022 Thriving in the Road to Recovery thru Tech event series begins with the MarCom Tech Live Virtual Conference, an avenue for businesses and organisations to learn and discuss the industry outlook, market forecasts of 2022 and how technology empowers various industry’s PR, Branding, Marketing and Communication functions.

The conference aims to delve deep into how the pandemic and marketing landscape has dramatically changed the ways consumers are engaged, the cutting-edge martech and robust data ecosystem needed to drive conversions, and the cross-function collaboration within an organisation that is required to ensure seamless and targeted marketing and communication efforts that are sustainable to the business growth & to contribute to the digital economy.

Gathering thought leaders and subject matter experts across 4 featured tracks about the future of advertising and marketing while revealing actionable insights and redefined communication and marketing tools that help brands to stay relevant and thrive in an ever-evolving landscape.

Rewatch the Sessions Here

For collaboration, speaking opportunities or sponsorship inquiries, contact us at:

Past #digitalXdata 2021 Events

An innovate session on building communities with an organic and paid strategy. In this session, we will reveal a few perspectives around organic and paid distribution on LinkedIn that will give marketers the skills and inspiration to think about the best ways to use these distribution channels to successfully run their campaigns.

In today’s business environment, it is a priority for organisations to make robust business decisions using all available data at their disposal. To make these decisions, often a key challenge is the time it takes to go from data to insight. Data analytics can help businesses get to insights faster and ensure that the data has a voice at the decision table.

Even though the value seems clear, organisations continue to face multiple barriers. Companies need to develop and adopt technology that is future proof when it comes to their insights delivery and leverage the benefits of AI to help predict growth opportunities for their businesses.

AI technology can helps identify opportunities, predict the direction of the metrics that matters for businesses as well as helps maximise campaign ROI.

In the current situation where customers are bombarded with information and recommendation, not many businesses are able to fully utilise their internal customer data for effective marketing efforts.

Leading companies such as Amazon and Netflix were able to sway their customers choices using their CRM data. In the over-the-top media streaming service industry, AI driven engines have resulted in substantial cost savings in marketing efforts. Netflix estimates that the company can save up to $1 billion in marketing costs each year.

Despite the widespread usage of recommender systems and the positive impact being stated by business leaders, there are critical challenges that hinder organisations from realising their full potential. Let us discuss some of the challenges in utilising customers’ data and how companies in Malaysia can benefit from the information to help enhanced their customer’s experience in the future.

We will explore the changing world of Commerce, as we move beyond Omnichannel retail, to Convergent Commerce. Using examples from around Asia and the world, we will showcase how at the same time as the number of UI/UX integration, information seeking, comparison, validation & review, purchase channels as well as touchpoints are increasing, digital and physical environments are converging.

The transformation of the communication landscape from traditional media - print, television, and radio - to digital media wasn't just a revolution in terms of message delivery, it was an indicator of the profound transformation of audience habits. Understanding this change is key to staying relevant in the eyes of your customers. How does the changing medium affect the message? What foundational rules remain the same, and what new rules must be internalised in order to be noticed? And how can marketers keep themselves updated on new technologies, methods, and trends so that they don't fall behind in the future?

Strategic Marketing through online means to communicate our brand story, our DNA and our niche had given our products super results in reaching out, awareness level, raised confidence level of consumers, plus most importantly, continuity and sustainability of our sprawling businesses.

When I attempted to embrace IOT. Online and etc as the primary means of marcomm, the resistance, pessimism and “business as usual” were essentially what we have to engage and create the buy-in from our internal stakeholders, Board and management.

As industry practitioners, we ought to share these challenges with the public, to create the awareness and acknowledge the importance of planning, implementation, engaging our stakeholders to execute such journey partnering the mainstream media and medium platforms The industry could definitely continue pushing for such successful stories to create more awareness, making our businesses more efficient, effective and create more business opportunities for our many other related media and communication associates and partners. Raising the bar for best practices which we could bring to the global platforms, start-ups!

It takes a lot of failed attempts and experiments to attain a successful formula, with empathy, knowledge, engagement, management savviness to have such ecosystem for success.

The past 2 years has accelerated digital transformation and the marketer's and brands ability to be agile and adaptable to constant change. As we move towards endemicity, customer's behavior, loyalty and awareness has changed tremendously where customer’s perception of a brand is more inclined to value-driven with empathy and compassion instead of the focus on the product and services only. With these new landscapes, key questions moving forward: How do we measure brand success? What parameters should we use? And, what is deemed as the right marketing channels?

Lee Lim Meng
Nutrition Malaysia
Dr. Wong Chin Chin
Yih Cheng Yak
Ngai Yuen Low
AEON Group Malaysia
Willem Smit
Asia School of Business
Eason Phan
Boustead Properties
Jonathan Wong
Edelman Malaysia
Li Ping Chwa
Frost & Sullivan
Shahed Amanullah
Frost & Sullivan
Shirley Low
Golden Screen Cinemas
YBhg. Dato’ Sharifah Mohd. Ismail
Institute of Marketing Malaysia
Jane Lattimore
Daniel Hochuli
Sammy Elazab
Maslina Mokhtar
Kantar Malaysia
Bernard Yong
Mah Sing Group
Kausern Hieu
Nuffnang Malaysia & Malaysia Digital Association (MDA)
Francis Joseph Dy
Ogilvy Philippines
Deryk Yap
Raymond Foo
Sea Gamer Mall
Sathish Sanmugavelu
Haikel Fahim
Telum Media
Sue-Anne Lim
Trapper Group
Event Details
Tech Titan
Tech Tutor
Tech Troopers
Telum Media
Knowledge Partners
Frost & Sullivan
Supported By
Institute of Marketing Malaysia
Malaysian Digital Association (MDA)
Mobile Messaging Partner
Prize Sponsor
E-Learning Partner