The rapid shifts in various aspects of what used to be a predictable and familiar market have forced brands to adapt quickly and continuously prepare for the uncertain.
Businesses are re-evaluating and looking towards technology to innovate how they strategise, create, buy, activate and maintain their campaigns, in addition to utilising data analytics to evaluate and boost performance.
Star Media Group‘s #digitalXdata 2022 Thriving in the Road to Recovery thru Tech event series begins with the MarCom Tech Live Virtual Conference, an avenue for businesses and organisations to learn and discuss the industry outlook, market forecasts of 2022 and how technology empowers various industry’s PR, Branding, Marketing and Communication functions.
The conference aims to delve deep into how the pandemic and marketing landscape has dramatically changed the ways consumers are engaged, the cutting-edge martech and robust data ecosystem needed to drive conversions, and the cross-function collaboration within an organisation that is required to ensure seamless and targeted marketing and communication efforts that are sustainable to the business growth & to contribute to the digital economy.
Gathering thought leaders and subject matter experts across 4 featured tracks about the future of advertising and marketing while revealing actionable insights and redefined communication and marketing tools that help brands to stay relevant and thrive in an ever-evolving landscape.
Rewatch the Sessions Here
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Past #digitalXdata 2021 Events