MarCom Tech: The Dawn of a Technology-Centric World

61% of consumers believe that the way a brand responds during a crisis is a large factor as to if they will continue supporting it after the crisis.

The rapid shifts in various aspects of what used to be a predictable and familiar market have forced brands to adapt quickly and continuously prepare for the uncertain.

Businesses are re-evaluating and looking towards technology to innovate how they strategise, create, buy, activate and maintain their campaigns, in addition to utilising data analytics to evaluate and boost performance. 

Star Media Group‘s #digitalXdata 2022 Thriving in the Road to Recovery thru Tech event series begins with the MarCom Tech Live Virtual Conference, an avenue for businesses and organisations to learn and discuss the industry outlook, market forecasts of 2022 and how technology empowers various industry’s PR, Branding, Marketing and Communication functions.

The conference aims to delve deep into how the pandemic and marketing landscape has dramatically changed the ways consumers are engaged, the cutting-edge martech and robust data ecosystem needed to drive conversions, and the cross-function collaboration within an organisation that is required to ensure seamless and targeted marketing and communication efforts that are sustainable to the business growth & to contribute to the digital economy.

Gathering thought leaders and subject matter experts across 4 featured tracks about the future of advertising and marketing while revealing actionable insights and redefined communication and marketing tools that help brands to stay relevant and thrive in an ever-evolving landscape.


*Who Should Attend

C-Suite Executives, Biz Owners, HODs & Senior Managers, Decision Makers, Key Influencers & Operational Leads, Company Spokespersons & Junior to Mid-Level Executives of:

  • Marketing | Communication | Public Relation | Branding | Corporate Marketers | Brand Consultants | Corporate Advertisers | Digital | Technology | Analytics | Programmatic | Ad Technology | Media

From Across Industry Verticals –
Private & Public Sector:

  • Creative & Performance Agencies | Government Relations | Corp Affairs | Private & Public Sector | MNCs | Local Conglomerates
  • SMEs | Start-Ups | Non-Profit Orgs | NGOs | Government Agencies & GLCs Advertising Associations | Media & Digital Associations | Consulting & Research Organisations & more

For collaboration, speaking opportunities or sponsorship inquiries, contact us at:
events@thestar.com.my


Past #digitalXdata 2021 Events

In today’s business environment, it is a priority for organisations to make robust business decisions using all available data at their disposal. To make these decisions, often a key challenge is the time it takes to go from data to insight. Data analytics can help businesses get to insights faster and ensure that the data has a voice at the decision table.

Even though the value seems clear, organisations continue to face multiple barriers. Companies need to develop and adopt technology that is future proof when it comes to their insights delivery and leverage the benefits of AI to help predict growth opportunities for their businesses.

AI technology can helps identify opportunities, predict the direction of the metrics that matters for businesses as well as helps maximise campaign ROI.

In the current situation where customers are bombarded with information and recommendation, not many businesses are able to fully utilise their internal customer data for effective marketing efforts.

Leading companies such as Amazon and Netflix were able to sway their customers choices using their CRM data. In the over-the-top media streaming service industry, AI driven engines have resulted in substantial cost savings in marketing efforts. Netflix estimates that the company can save up to $1 billion in marketing costs each year.

Despite the widespread usage of recommender systems and the positive impact being stated by business leaders, there are critical challenges that hinder organisations from realising their full potential. Let us discuss some of the challenges in utilising customers’ data and how companies in Malaysia can benefit from the information to help enhanced their customer’s experience in the future.

Ngai Yuen Low
AEON Group Malaysia
Willem Smit
Asia School of Business
Jonathan Wong
Edelman Malaysia
Li Ping Chwa
Frost & Sullivan
Shahed Amanullah
Frost & Sullivan
Shirley Low
Golden Screen Cinemas
YBhg. Dato’ Sharifah Mohd. Ismail
Institute of Marketing Malaysia
Jane Lattimore
Ipsos
Sammy Elazab
LinkedIn
Maslina Mokhtar
Kantar Malaysia
Bernard Yong
Mah Sing Group
Nicholas Sagau
Malaysia Digital Association (MDA)
Francis Joseph Dy
Ogilvy Philippines
Deryk Yap
Qoni
Raymond Foo
Sea Gamer Mall
Haikel Fahim
Telum Media
Sue-Anne Lim
Trapper Group
Event Details
Sponsors
Tech Titan
Tech Troopers
Qoni
Telum Media
Knowledge Partners
Frost & Sullivan
Ipsos
KANTAR
Supported By
Institute of Marketing Malaysia
Malaysian Digital Association (MDA)
Mobile Messaging Partner
Prize Sponsor
E-Learning Partner