Yih Cheng Yak
Regional Head of Consulting, Marketing Technology
Having spent almost 8 years previously in DDGroup Singapore, YC leads ADA’s Martech consultancy teams. He helps clients reach business potential and ambition through data consultancy by optimising conversion funnel, grow customer lifetime value and maximising returns on brand’s Martech investment. Always passionate about all things MarTech, since January 2021, YC is also an adjunct lecturer at the Nanyang Technology University of Singapore in Digital Marketing Transformation.