Sue-Anne Lim

Sue-Anne Lim
Chief Executive Officer
Trapper Group

Sue-Anne Lim is currently the CEO of Trapper, one of Malaysia’s leading integrated marketing media agency. She was previously the MD and co-founder of Clear KL, a strategy consultancy part of M&C Saatchi Global Network and the Chief Data & Strategy Officer of Dentsu Aegis Network, Malaysia.

She has a total of 19 years’ experience in designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands such as Celcom, Petronas, Nestle, F&N, Honda, Panasonic, UNIQLO, AirAsia, CIMB and other local SMEs to reach their full potential and transform in the digital economy.

Sue-Anne has published thought-leading articles in CAMPAIGN ASIA, WARC, and The Economist and last spoken in BIGIT 2021 and Intel’s Technovate regional conference. Keen on economics and behavioral science, Sue-Anne holds a MSc Psychology and is an expert in consumer insights, ethnographic research and thematical analysis. She is a strong advocate of data and AI ethics.

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