Regional Service Line Leader (APAC),
Market Strategy & Understanding
Jane has over 20 years’ experience in Market Research spanning both UK (10 years), Malaysia (8 years) and now the Asia Pacific (excl. China) region. Jane’s primary Market Research expertise lies in understanding consumer behaviour to help our clients develop brand and business strategies.
Jane leads Ipsos’s Market Strategy and Understanding business unit across Asia – helping our clients to answer strategic business questions across a wide range of topics, from understanding consumption and shopping behaviour, to developing brand strategies, all of which has been thoroughly fascinating through 2020-2022.