Maslina Mokhtar

Maslina Mokhtar
Client Partner, Brand Guidance & Customer Experience
Kantar Malaysia

Maslina started her career in financial sector for 5 years in the commercial and sales role. The drive to understanding consumer drive brand growth has led her to venture into Market Research and consultancy. For 20+ years, she has worked and lived across South East Asia and Sub-Saharan Africa, specialising in various different sector, mainly telecommunication, financial services, as well as consumer goods building expertise in brand strategy and consumer experience. Maslina currently leads a team of brand building and customer experience experts in Malaysia, delivering impactful business growth.