PR Comm 4.0: Managing Brand Reputation in the Digital Age

New Age Toolkit for Brand Reputation Management

Leaders and brands are skating on thin ice day in, day out in this borderless digital world and economic uncertainty. Your reputation can be destroyed in just a flick of the finger hence, it has now become exceptionally crucial for brands and leaders to not just be well equipped but to also stay updated with the necessary knowledge and skills to thrive along the ever-evolving media landscape.

At this online seminar, you will learn from a convergence of industry leaders and practitioners and get valuable insights from the market-leading communication and digital gurus on tools to manage your reputation more effectively in this new age.



  • [29 JUNE] Day One, Session 1 @ 2:30pm – 3:30pm: Opening Keynote and Address by Google
  • [30 JUNE] Day Two, Session 1 @ 10:15am – 12:15pm: Mastering the New Art of Reputation Management and Journalism in a Post-Truth Era
  • [30 JUNE] Day Two, Session 2 @ 2:15pm – 4:15pm: Digital Hype: Brand Booster or Buster? and Politically Correct vs. Ethically Right
  • [1 JULY] Day Three, Exclusive Bonus! @ 10:15am – 11:45am: Elevating Your Media Awareness and How Loud Non-Verbal Communication Can Be?
    *All times shown here are according to Malaysia (GMT+8) time zone.
Day 1


  • Kamarul Bahrin, Editor-in-Chief | Astro Awani
  • Lau Chak Onn, Editor-in-Chief | CILISOS
  • Neeraj Gulati, Partner | Entropia Global
  • Marc Woo, Country Head | Google Malaysia
  • Zeffri Yusof, Head of Communications | Google Malaysia
  • Nik Tasha Nik Kamaruddin, Client Organisation Director | Ipsos Malaysia
  • Jovian Lee, Creative Group Head | Leo Burnett Malaysia
  • Andy See, Founder & Managing Director | Perspective Strategies
  • Ian Yee, Deputy Executive Editor & Producer | R.AGE
  • Freddy Loo, Senior General Manager, Group Analytics | Star Media Group
  • Jagdev Singh, Editor, StarBiz | Star Media Group
  • Mark Beau de Silva, Senior Lecturer, School of Liberal Arts and Sciences | Taylors University
  • Shamillia Sivathambu, Senior VP & Head, Strategic Communications and Brand, UOB Malaysia
  • Blake Hoo, Executive VP | Weber Shandwick
  • Steve Chao, Documentary Filmmaker, Journalist

For agenda, go to
Get your tickets HERE.

Platinum Partner:

E-Learning Partner:
e-Learning Minds

Who Should Attend?

C-level & Senior Management Executives | Business Owners | Company Spokespersons | HODs & Senior Managers | Communication & Public Relations Professionals in Business, Government, MNC & Non-Profit Organisations | Marketing & Branding | Digital Marketing | New/ Social Media | Media Relations | Crisis Communication | Corporate Affairs | Government Relations


  • All payment has to be paid immediately via Eventbrite upon registration.
  • No cancellation of order and refund is allowed.
  • Upon registration, we will be sending you an email with the joining link within 3-5 working days, if you do not receive it, kindly email
  • For sponsorship, corporate packages or any other queries, kindly email to or call 03-7967 1388 ext 1477 / 1240.

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