Blue Ocean Shift Masterclass

The full-day Masterclass will guide participants on how to move from red oceans crowded with competition to blue oceans of uncontested market space to bring new heights of confidence, market creation and growth to the organisation.

Participants will learn how to apply the process and tools to level up their business against their competitors. They will use tools such as strategy canvas, buyer utility map, six path framework and ERRC guide to understand the concept of Blue Ocean Shift. The class will cover the following areas:

  • How to think about strategy beyond competing
  • How to grow through non-disruptive creation
  • How to shape growth strategy to the organization’s favour
  • How to create new market spaces, identify untapped growth opportunities and how to  avoid pitfalls


26 March 2019

9am – 5pm

Menara Star, Petaling Jaya

RM2,000 Per Pax

Register now as seats are limited. This workshop is also HRDF claimable.

To register kindly complete the Registration Form and email to

For more information please call 03-7967 1388 ext 1436 / 1233


Programme Module

Session 1 – Introduction

  • Introduction to Blue Ocean Strategy & Blue Ocean Shift
  • Getting Started (Choosing the right place to start and the right team)

Session 2 – Understand Where You Are Now

  • Understanding the current strategy profile with the “As Is” Strategy Canvas
  • Understanding customer pain points with the Buyer Utility Map to create total customer experience

Session 3 – Imagine Where You Could Be

  • Discovering new potential customers with the Three Tiers of Non-customers

Session 4 – Find How To Get There & Make Your Move

  • Using the Six Paths Framework to explore and get insights / ideas with interesting case illustrations
  • Increasing buyer value and reducing cost by applying the Four Action Framework & ERRC Grid

Who Should Attend

* Business Development Managers

* Business Owners

* Entrepreneurs

* Corporate Leaders

* Decision Makers

* Planners

* Analysts

* It is also applicable to individuals who are running an online business